Your brain on movie trailers – How brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success

Maarten Boksem, Ale Smidts

Research output: Chapter/Conference proceeding › Chapter › Professional

Original languageEnglish
Title of host publicationNeuromarketing Yearbook 2015
Place of PublicationAmsterdam
Publication statusPublished - 2015

Research programs

  • RSM MKT

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