Youtubers balancing the paradox of novelty and conformity

Sumeet Malik; Chandrika Rathee; Taiyuan Wang

doi:10.5465/AMBPP.2020.43

Youtubers balancing the paradox of novelty and conformity

Sumeet Malik^*, Chandrika Rathee, Taiyuan Wang

^*Corresponding author for this work

Department of Technology and Operations Management

Research output: Contribution to conference › Paper › Academic

1 Citation (Scopus)

Abstract

The categorical imperative suggests that since the audience devalues offerings that do not fit within a category, producers should follow conventions to gain legitimacy, posing the paradox of optimal distinctiveness to innovative entrepreneurs. However, the extant research assumes homogeneous audience and crisp boundaries of the categories. We test these assumptions in the context of YouTubers nominated for the “Streamys” - prestigious awards in online video. Our results inform policymakers on how to enable innovative entrepreneurship in emerging industries.

Original language	English
DOIs	https://doi.org/10.5465/AMBPP.2020.43
Publication status	Published - 29 Jul 2020
Event	80th Annual Meeting of the Academy of Management 2020: Understanding the Inclusive Organization, AoM 2020 - Virtual, Online Duration: 7 Aug 2020 → 11 Aug 2020

Conference

Conference	80th Annual Meeting of the Academy of Management 2020: Understanding the Inclusive Organization, AoM 2020
City	Virtual, Online
Period	7/08/20 → 11/08/20

Bibliographical note

Publisher Copyright:
© 80th Annual Meeting of the Academy of Management 2020: Understanding the Inclusive Organization, AoM 2020. All rights reserved.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.5465/AMBPP.2020.43

Cite this

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Youtubers balancing the paradox of novelty and conformity

Abstract

Conference

Bibliographical note

UN SDGs

Access to Document

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Cite this